UK online sales saw an increase of 22% in May compared with the same period last year - the highest growth rate since 2008 - according to the latest IMRG Capgemini e-Retail Sales Index.
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The increase suggests that online shoppers spent £4.5bn - the equivalent to £73 for every person in the country - during last month, says the report carried out by the online retail trade body in partnership with the IT services company.
Alcohol sales over the web jumped 23% as many retailers offered discounts, while sales of electrical goods online saw a 13% increase and clothing businesses saw a 32% boost compared with last year.
"With online sales growing at their highest rate in almost two years, this is good news for the e-retail industry. The fine weather in late May, together with the build up for the World Cup appears to have had a positive impact for e-retailers," said Tina Spooner, director of information at IMRG.
"So far the UK e-retail market has grown 14%, which is in line with our predictions for this year. With recent research suggesting that over half of consumers believe the economy is now recovering from the recession, it is evident that e-retailers have already started to benefit from an increase in consumer spending," she added.