TechTarget

Online users prefer to book holidays online

Research shows that 55% of internet users now directly book their holidays online, with only 7% using high street travel agents to research holidays and book them.

Research shows that 55% of internet users now directly book their holidays online, with only 7% using high street...

travel agents to research holidays and book them.

The research, conducted by Nielsen/NetRatings on behalf of marketing agency Harvest Digital and pan-European advertising network Adviva, also found that 17% of internet users researched their holidays online before booking them over the phone.

Another 9% used the internet to research their holiday, before going to a travel agent on the high street. Just 1% used Teletext to find and book a holiday.

The research relied on 865 online responses.

Comment on this article: computer.weekly@rbi.co.uk

 

CW+

Features

Enjoy the benefits of CW+ membership, learn more and join.

Read more

0 comments

Oldest 

Forgot Password?

No problem! Submit your e-mail address below. We'll send you an email containing your password.

Your password has been sent to:

-ADS BY GOOGLE

SearchCIO

SearchSecurity

SearchNetworking

SearchDataCenter

SearchDataManagement

Close