Retailers will have to invest heavily in their e-commerce infrastructure in the year ahead, after Christmas trading figures showed a huge increase in visitors to retail websites.
By submitting your personal information, you agree that TechTarget and its partners may contact you regarding relevant content, products and special offers.
High street retailers experienced the biggest online growth compared with 2005, according to intelligence service Hitwise. Web hits were up by 107% at Waitrose, 50% at HMV, and 25% at Marks & Spencer.
In some cases, the rise in visitors equated to even bigger sales increases. For example, M&S's trading figures were up 5.6% overall, but its online earnings leapt by 70%.
Andy Morris, managing consultant at Egremont Group, said web channels were becoming key drivers of growth. "The internet can be a key strategic platform. It is telling that the internet was M&S's largest 'store' in the run-up to Christmas, with nine million customers," he firstname.lastname@example.org