Google/Yahoo web ad deal on track despite anti-trust scrutiny


Google/Yahoo web ad deal on track despite anti-trust scrutiny

Antony Savvas

Google says its web advertising deal with Yahoo is on schedule and will not be derailed by US anti-trust scrutiny.

Google will place its adverts next to Yahoo search engine results from early October, as planned.

The deal was announced in mid-June, and the companies gave themselves until early October to get started.

Microsoft has protested to legislators that the deal is uncompetitive for the web ad market.

Google chief executive Eric Schmidt said, "We are going to move forward. We are in the process of talking to the government. They have not indicated one way or the other how they're dealing with us."

The deal is a major plank of Yahoo's strategy to boost its revenue and fight off any potential takeover by Microsoft.

Email Alerts

Register now to receive IT-related news, guides and more, delivered to your inbox.
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

COMMENTS powered by Disqus  //  Commenting policy