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Execs use social networking to climb career ladder

Rebecca Thomson

Senior executives are increasingly using social networking sites to climb the career ladder, according to a report from recruitment firm Harvey Nash.

A survey of 500 senior executives shows professional social networking sites are set to rival executive job boards as a way of finding new career opportunities.

Some 90% of respondents said they were registered on sites such as LinkedIn, compared with just 50% posting their CV on a job board.

Most executives see "building a personal brand" as important to their career and more than two-thirds (68%) say social and professional networking sites are an important part of this.

Carol Rosati, director at Harvey Nash, said, "We are starting to see a shift in the way senior executives develop their careers.

"Although online networking does not replace human interaction, it does provide candidates with an additional set of resources to create and maintain a personal brand and complement the profile they build through 'real world' networking."




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