Obama uses Salesforce to connect to US public

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Obama uses Salesforce to connect to US public

Cliff Saran

With Barack Obama due to take over the US presidency on Tuesday, the President-Elect's team has been using customer relationship management (CRM) to connect with US citizens.

The Obama-Biden Transition Team has used Salesforce.com's CRM to enable citizen participation, where people can make their voices heard to the new president on the Change.gov website.

The website will be used as part of the government's effort to foster greater collaboration with citizens and demonstrate transparent government. The application is now live.

Valerie Jarret, co-chair of the Obama-Biden Transition Team, urged Americans to log onto Change.gov. "It can be about energy, healthcare, or reduction of our dependence on foreign oil. You decide what is important to you. Other citizens will then be able to read your ideas and make comments and suggestions. You may even hear from the transition team," she explained in a video on the site.

The top ideas will be presented directly to President-Elect Obama and his cabinet following the inauguration in the form of a briefing book entitled The Citizen's Briefing Book.

Salesforce CRM was implemented in less than four weeks.


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