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Cloudforce: Sales Cloud boosts sales by 34%

Businesses like Dell and Cisco are using Salesforce.com's Salesforce Sales Cloud platform to boost their sales performance by as much as 34%, according to...

Businesses like Dell and Cisco are using Salesforce.com's Salesforce Sales Cloud platform to boost their sales performance by as much as 34%, according to Marc Benioff, CEO of Salesforce,com.

The Sales Cloud is the company's platform for allowing users to manage and share contacts, forecasts and presentations to support sales teams. Speaking at the Cloudforce conference at ExCel, in London today, Benioff said businesses were seeing 34% sales revenue increases using Sales Cloud.

Dell is one of the big companies that has had a quick return on investment with Salesforce.com's Sales cloud product. He said, "Michael Dell [CEO of Dell] wanted to automate all sales reps gloabally and increase sales productivity by 10%, add an indirect sales channel and put in place an ideas channel to capture customer ideas."

He said Cisco is using the product to optimise its sales channel. "John Chambers [CEO of Cisco] has 15,000 people in a multi-lingual sales channel. He wanted to integrate [sales automation] with VoIP and telepresence."

Bill Murphy, managing director of BT Business, said the company has used the Sales Cloud to improve its sales prospects. "We are all under pressure with budgets, and you need to move fast. Last month we did 25,000 contracts all using e-signature. Our contract processing went down from days and weeks using the post, to 40 minutes [with] e-signatures."

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