As firms try to balance productivity gains from mobile computing with cutting down costs, the uptake of cheap broadband deals will rise, in particular those offering only one-month deals.
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This is vindicated by research from Top 10 Broadband that predicts that by the third quarter of 2009, one-month mobile broadband deals will account for 20% of all mobile broadband sales. Such deals offer cash-strapped companies great cost benefits from not being tied into the normal two-year packages that are currently on offer from the mainstream mobile broadband suppliers.
Top 10 Broadband says that it has seen the popularity of short- and no-contract home broadband packages soar in recent months and predicts that a similar pattern will emerging in the mobile broadband market where it estimates one-month sales have grown four-fold since the start of the year, now accounting for 5% of total mobile broadband sales.
Among the mobile broadband suppliers in the
Top 10 Broadband is confident that it is only a matter of time before its rivals in the cut-throat mobile broadband sector will follow suit.
Explaining the background to the trend, Jessica McArdle, marketing manager at Top 10 Broadband said, “One-month mobile broadband deals are soaring in popularity during the current recession as wary users are shunning long-term broadband contracts in favour of ‘light’ commitments. Last year, mobile broadband changed the