A US Microsoft executive has leaked Redmond's plan to relaunch and rebrand its Live Search service on the Twitter mobile blogging service.
The executive's Twitter leak was soon taken down after IT journalists from LiveSide.net picked up on it.
The Twitter entry read, "Played today with Live Search upcoming (to be rebranded) launch pre-data. I like the new features and UX [user experience] so far."
One potential rebrand name for Live Search is said to be Kumo.com. "Kumo" is the Japanese word for "cloud" or "spider".
Microsoft has been hinting at intentions to rebrand Live Search since last year.
Conspiracy theorists may come to the conclusion the Twitter leak was all part of a marketing ploy. After all, Microsoft has been known to let the odd "private" product update e-mail between executives escape in the past.
A US government security representative was recently exposed for leaking details and the progress of his "secret" visit to Baghdad on Twitter.