The GSMA and 17 leading mobile operators and manufacturers are developing a universal green mobile charger that can be used by most phones on the market.
The aim of the initiative, led by the GSMA, is to ensure that the mobile industry adopts a common format for mobile phone charger connections and energy-efficient chargers, resulting in an estimated 50% reduction in standby energy consumption.
The move would also potentially eliminate up to 51,000 tonnes of duplicate chargers, as well as enhance the customer experience in not having to worry about using a specific charger for their phone.
The group has set an "ambitious target" that by 2012, a universal charging solution (UCS) will be widely available in the market worldwide and will use micro-USB as the common universal charging interface.
The group agreed that by 1 January 2012, the majority of new mobile phone models available will support a universal charging connector, and the majority of chargers shipped will meet the high efficiency targets set out by the OMTP (open mobile terminal platform) group, the industry body which developed the technical requirements behind UCS.
"The mobile industry has a pivotal role to play in tackling environmental issues, and this programme is an important step that could lead to huge savings in resources, not to mention convenience for consumers," said Rob Conway, CEO and member of the board at the GSMA.
"There is enormous potential in mobile to help people live and work in an eco-friendly way, and with the backing of some or the biggest names in the industry this initiative will lead the way."
The initial group of companies which have joined the GSMA's UCS initiative include 3 Group, AT&T, KTF, LG, mobilkom austria, Motorola, Nokia, Orange, Qualcomm, Samsung, Sony Ericsson, Telecom Italia, Telefónica, Telenor, Telstra, T-Mobile and Vodafone.