More support for the proposition that the mobile computing market looks on an unstoppable upwards curve comes with...
a report from Analysys Mason suggesting that there will be nearly 150 million mobile broadband connections in Europe by 2014.
According to Mobile broadband in Europe: forecasts and analysis 2009–2014, there will be 148 million mobile broadband connections in Europe by 2014, accounting for almost half of all European broadband connections.
Yet in addition to predicting that the broadband market will grow, the analyst predicts a commensurate evolution in the usage profile of subscribers as more casual users adopt mobile broadband as a complement to DSL- or cable-based services, usually opting for prepaid subscriptions rather than the commitment of a monthly contract. Prepaid subscriptions, said the analyst, will likely account for 59% of mobile broadband connections in 2014, up from 8% in 2008.
“Mobile broadband will be the key growth driver in
Analysys Mason believes that Mobile broadband services will generate service revenue of EUR23 billion in
“The key development in the mobile broadband market during the next five years will be the growing proportion of casual users,” added Hatton. "These subscribers will have different usage profiles from the early adopters and landline-replacement users who have dominated the customer base until now.”
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