Security is a top concern for mobile device manufacturers seeking to develop new products and services, according to an industry survey.
Some 70% of mobile device makers surveyed by security firm McAfee said addressing mobile security is critical.
Device-integrated security is the most effective and efficient way to protect mobile users from threats, according to 69% of those surveyed.
Most believe that the cost improving mobile security should be borne by service providers (44%) or manufacturers (31%) instead of end-users.
More than 40% reported that they had experienced problems across the complete range of the most common mobile security threats.
Mobile payment security is the biggest concern (81%), followed by the safety of installing applications (69%) and using Wi-Fi and Bluetooth connections (66%).
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Voice or text spam attacks have hit the greatest number of devices, with 17% reporting incidents that affected more than a million devices in 2008.
More than a third (36%) said security incidents had caused a significant loss in credibility or user satisfaction.
Increased security threats have led to growing concerns about the development of new device functionality and services, said the 2009 McAfee mobile security report.
"It is encouraging to see that mobile manufacturers are looking to regain control of providing security functionality," said Victor Kouznetsov, vice-president of mobile security at McAfee.