Small and medium businesses should welcome a fast, free way to translate their websites' homepage into a page suitable for any mobile phone that runs a web browser.
Software house DotMobi will launch the conversion service, Instant Mobilzer, next week at Mobile World Congress in Barcelona. The service is free when customers register a .mobi domain name. These are currently selling for around $10 a year, depending who is registering domain names.
Catrina Sheridan, vice-president of product deployment at DotMobi, said the product was aimed at SoHos and SMEs to help them get onto the mobile web quickly and cheaply.
"We think it's perfect for businesses such as restaurants and estate agents," she said.
The program takes key elements from the original website such as the logo, a Google map of the business's location, and telephone number. and transforms them for presentation on virtually any mobile phone screen.
Users can check what their mobilised website looks like before buying their domain name. Some tailoring is possible, Sheridan said. It usually takes about 24 hours for the mobilised website to register with the web's domain name servers.
DotMobi uses a database of phones and their features to optimise the look and feel of the mobilised website. This allows users who access the mobilised website to "click to call" the contact phone number.
At present the software, originally developed by Mowser, does not support Flash, Java scripts, secure web access or transactions such as eBay or Amazon purchases, but Sheridan said these may come later.
"These are usually things that bigger companies with their own dedicated mobile web development teams will do," she said. "Our initial target market is 23 million SMEs in Europe and the 27 million in the US," she said.
Sheridan said emerging markets such as India, Africa and China are also very attractive because of the penetration of mobiles phones, but they generally have fewer PCs and websites.