The latest Orange Digital Media Index, which investigates usage patterns across the operator’s communications services in the summer/autumn 2008 time frame, has revealed a marked increase in mobile broadband usage, which almost doubled in the last quarter of the survey.
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Compared to the third Orange Digital Media Index which covered the three month period from November 07 – January 08, dongle subscriptions soared by 2,139% since January. Compared with figures stated in the third index, 3G customers rose by 86%, with 1.3 million customers added, and mobile search increased by 30% with local search increasing by 100%.
Commented Paul Jevons, Director of Products, Portals and Services for
Orange makes particular notice of the evolution of social networking to the mobile platform, which combined with more effective promotion of on portal content and services, means consumers are now accessing the content they want, quicker and easier than ever before.
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