Virgin Media has launched a 50mbps broadband service for consumers, but at a high price.
The service uses faster fibre networks and costs £51 a month. Those taking an £11 a month Virgin phone service will see the cost reduced to £35 a month.
BT users currently get around 8mbps from around £16 a month. BT will conduct customer trials for its own fibre broadband service next summer.
The Virgin service, which is being rolled out to homes over the next six months, is only available in areas of the country served by cable TV networks.
Potential Virgin customers for the fibre service will be hoping the price will come down steadily as take-up increases.
When BT launched it's first 500kbps (0.5mbps) broadband service eight years ago, the monthly cost was around £50 a month.