Virgin Mobile is offering its customers a 30p a day mobile internet tariff from 8 December.
Most other operators charge mobile internet users for each fraction of a kilobyte they use for each surfing session.
Virgin claims its 30p a day rate - for up to 25MB a day - will work out "three times cheaper than most other networks".
However, this depends on how much you view. If you just want to see a few football results for instance, the cost on other networks would only be a few pence.
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After 25MB, Virgin charges per the megabyte, according to users' price plans.
Virgin said its offer does not include internet phone or video calls, peer-to-peer file sharing, using your phone as a modem with your laptop, or whilst you are abroad.