Reuters has closed down its bureau in virtual world Second Life after failing to generate much interest.
Reuters was among a host of major firms to have invested in Second Life as the corporate world picked up on the possibility of making money out of the virtual world.
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Although the likes of IBM are still there, Reuters has had second thoughts, and Second Life will be hoping it does not signify a mass exodus among real businesses.
Linden Lab, which runs Second Life, recently announced redundancies and was met with opposition from Second Life users when it decided to put up its virtual land prices.
Last week, Google announced it was closing down its Lively virtual world after 31 December.