A mother-of-three is setting up a social networking site aimed at school children and their parents.
Esther Guys, from Surrey, wants to help parents who work full time build a "rapport" with other parents, staff and children.
The site, which has a database of 33,000 schools, aims to connect children and parents to their local school, building an online community.
Users, who can be children aged five or older, or parents, create a profile linked to their school and share information. Each school will get 20% of the advertising revenue associated with its listing.
It is aimed particularly at parents who work full time and are unable to do the school run, missing out on meeting others at the school gates.
Guys said the site, called School Together Now, will be closely vetted to make sure content is suitable for children as young as five. Sites such as Facebook do not allow the under-16s to register.
"A generation or two ago the school was the hub of the community and everyone would gather round the gates and share their news. But times have changed and more and more parents, both mothers and fathers, are now in full time work. It means a lot of those old communities have been lost," said Guys.