Web 2.0 will help online retailers grow throughout the economic downturn, according to reports.
The reports say Web 2.0 is allowing online retailers to differentiate themselves from their competitors, by providing more "customer-centric" shopping.
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A report by Forrester Research and Shop.org showed e-tailers expect an average annual growth rate of 25% this year. General retail on the high street, by comparison, is suffering in the downturn.
David Lavenda, from WorkLight, a Web 2.0 supplier, said, "The Web 2.0 shopping experience offers huge opportunity to retailers."