Security Savings Bank adopts Facebook as marketing tool

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Security Savings Bank adopts Facebook as marketing tool

Antony Savvas

Security Savings Bank in the US has launched a new online presense using the Facebook social networking site.

Security Savings Bank said the Facebook move would allow its customers to share their banking experiences with friends in their network, offer and read reviews and comments by others, and learn more about Security Savings Bank's current initiatives.

"The bank's long-term marketing strategy includes making Security Savings Bank more accessible through new media channels such as Facebook. As Facebook's use among our target customers continues to rise, it makes sense that the bank supplements our customers' experience through the use of Facebook," said Security Savings Bank IT director Mark Dunaisky.

"As a bank we have a responsibility to meet the changing needs of our customers. This includes adopting new media in a manner that enhances our customers' overall experience with the bank."

Security Savings Bank compliance officer Donald Turner said, "Through our Facebook site we are able to supplement the bricks and mortar and traditional online experience by providing our customers the ability to reach out to others to share their experiences."


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