Two-thirds of firms are using data de-duplication to rid themselves of storage inefficiency.
Research by this month's Storage Expo show has found that 62% of companies use de-duplication to increase efficiency, reduce storage requirements and also costs.
A further 27% intended to implement de-duplication technology within the next 12 months. At the other end of the spectrum 4% do not intend to join the bandwagon and 6% claimed that de-duplication was not delivering what they expected.
Simon Robinson, research director at The 451Group, said, "Data de-duplication has emerged as one of the most talked about technologies in storage, and IT departments are actually embracing it, suggesting that de-duplication can provide real value and return on investment to businesses that deploy it."
Natalie Booth, event manager for Storage Expo 2008 said, "Data de-duplication is a relatively new method of reducing storage needs and boosting efficiency, by eliminating the inherent data redundancies that exist in many traditional storage and data protection processes, such as backup."
Robinson will be chairing a seminar on data de-duplication called Reducing your Data Footprint with De-duplication at the Storage Expo show 15 October.
Storage Expo is taking place on 15-16 October at London's Olympia.