Allianz Insurance improves service to brokers with new SOA platform

Allianz Insurance has selected a new service oriented architecture (SOA) platform to deliver commercial SME insurance products to its brokers.

Allianz Insurance has selected a new service oriented architecture (SOA) platform to deliver commercial SME insurance products to its brokers.

The edgeConnect system from edge IPK will replace the existing Allianz Quick Quote online facility with "a more modern and dynamic user experience", allowing Allianz to provide a wider range of products with broker-specific information and branding, said the insurer.

The goal is to make a new portal site the main choice for brokers. Within its overall goal of reducing IT complexity and increasing efficiency, edgeConnect will complement Allianz's existing IT infrastructure to gain a greater level of flexibility in its ability to roll out and customise new products.

Using edgeConnect, Allianz said it will be able to deliver services to the end-user faster and in a more intuitive, customised fashion, improving the overall customer experience and leading to greater volumes of transactions being completed via existing and emerging channels.

In addition, the platform allows Allianz to create tailored, white-label presentations for individual broker organisations, further enhancing the user experience.

"Our online presence is absolutely vital to the way in which we are viewed as a business by customers, partners and investors, so it is critical that the online tools we make available today are customer centric and sustainable over the longer term," said Chris Hanks, general manager for commercial lines at Allianz.

He said, "Edge IPK has provided us with a powerful solution that integrates with our existing IT development strategy, is easy to manage alongside our IT infrastructure, and which will support our flexible platform for both internal and external usage. Systems integration in this manner is key to our continual improvement strategy."

The SME insurance lines supported by edgeConnect include retail, office, contractors, property and flat owners, and commercial combined.

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