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Adobe forms pact with Google and Yahoo

Adrian Bridgwater

Adobe has established an alliance with Google and Yahoo in an attempt to improve the amount of dynamic web content and rich internet applications (RIAs) delivered by search results.

The company says it has forged the bond with the search giants so that it can provide both Google and Yahoo with Adobe Flash Player technology. This move is designed to enhance search engine indexing of the Flash file format (SWF) and expose web pages that are currently undiscoverable by search engines.

With the benefits of rich internet applications still the subject of some debate, Adobe says there are millions of RIAs on the web that offer the benefits of online applications, but in a downloadable format so that they are still capable of working offline.

Speaking to ComputerWeekly.com, Adobe evangelist Ben Forsaith said, "This is a significant milestone in the adoption of RIAs and other dynamic web content by businesses. This technology is helping organisations across all sectors engage with their customers through the web, so the partnership with Google and Yahoo will make Flash files and RIAs first-class citizens in searchable web content, meaning enterprises can be confident that they will be found by users across the globe."

Google has already begun to roll out Adobe Flash Player technology incorporated into its search engine. So as more search results feature RIAs and other dynamic content that runs in Adobe Flash Player, Adobe insists that this will ease the burden for web developers who have up until now had to amend the content they produce to make it searchable.




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