Oracle has launched its Siebel Personalised Content Delivery system, a technology to help life sciences organisations make sales pitches.
Siebel Personalised Content Delivery allows sales representatives to use multimedia content in presentations.
It also uses customer relationship management capabilities such as workflow, business rules and decision-making technology.
Dale Hagemeyer, an analyst at Gartner, said, "Interactive detailing is yielding positive results for the biopharmas that have invested there. Personalising content to be able to market to a segment of one through multiple channels will improve the impact."