Oracle launches sales pitch system for life sciences firms


Oracle launches sales pitch system for life sciences firms

Antony savvas

Oracle has launched its Siebel Personalised Content Delivery system, a technology to help life sciences organisations make sales pitches.

Siebel Personalised Content Delivery allows sales representatives to use multimedia content in presentations.

It also uses customer relationship management capabilities such as workflow, business rules and decision-making technology.

Dale Hagemeyer, an analyst at Gartner, said, "Interactive detailing is yielding positive results for the biopharmas that have invested there. Personalising content to be able to market to a segment of one through multiple channels will improve the impact."

Email Alerts

Register now to receive IT-related news, guides and more, delivered to your inbox.
By submitting your personal information, you agree to receive emails regarding relevant products and special offers from TechTarget and its partners. You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.

COMMENTS powered by Disqus  //  Commenting policy