US banking websites give better customer satisfaction


US banking websites give better customer satisfaction

Antony Savvas

US banking websites afford better customer satisfaction than websites run by credit card companies and investment firms.

The 2008 ForeSee Results/ Online Financial Services Study reported that banking websites have the highest online customer satisfaction of the three measured industries, with a score of 82%.

This score has increased 12% since 2003 and rivals the score of the best-performing e-retailers, said market analyst ForeSee.

It said banks "had figured out the winning formula for providing value, convenience, information and transactional features on the web".

Customer satisfaction with credit card companies' websites is the same as investment firms' websites, both with a score of 75%.

The survey was conducted with 1,600 respondents including subscribers to and online panelists from FGI Research. Data was analysed using the online technology of the University of Michigan's American Customer Satisfaction Index (ACSI).

Email Alerts

Register now to receive IT-related news, guides and more, delivered to your inbox.
By submitting your personal information, you agree to receive emails regarding relevant products and special offers from TechTarget and its partners. You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.

COMMENTS powered by Disqus  //  Commenting policy