US online sales up 17% despite struggling economy

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US online sales up 17% despite struggling economy

Antony Savvas

Online sales in the US will continue to climb despite the struggling economy there, and will reach around £102bn this year.

The Shop.org/Forrester Research study says Americans will continue to flock to the internet for clothing, computers and even cars, despite sluggish high street retail sales.

The annual State of Retailing Online 2008 report says the £102bn sales predicted for this year will represent a 17% increase on last year, with clothes, computers and cars making up the three largest categories.

"From higher shipping costs to changes in consumer shopping habits, online retailers are not immune to the current economic climate," said Scott Silverman, executive director of Shop.org.

"But the fact that online sales will increase substantially this year demonstrates the resilience of the channel, and is a testament to the value and convenience most customers find when shopping online," he said.





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