Asda, the Wal-Mart-owned retailer, is to extend its online shopping service to another 40 stores and add more than 300,000 items to its online catalogue to meet a sales target of £1bn by 2011.
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The roll-out will create more than 1,300 new jobs in the stores, and another 200 with the opening of a new distribution centre to service ASDA Direct, the on-line catalogue business. The service, which now carries more than 700,000 non-food items will grow to more than one million, the retailer said.
Asda estimated its on-line business will generate sales of over £1bn a year by 2011.