"Todd Bishop's Microsoft Blog" analysed the text of speeches by Apple's Steve Jobs and Microsoft's Bill Gates during their respective Macworld Expo and Consumer Electronics Show appearances this year.
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The idea, said Bishop, was to glean something about their mindsets and their companies, by looking at word choice and speaking habits.
The formula used was based on the length of words used, their frequency, and the number of words in a sentence.
The bottom line was that Gates was harder to understand than Jobs, although both, unsurprisingly, had a tendency to overdo the amount of "Windows" and "iPhones" in their speech.