Web 2.0 tools gaining popularity in small businesses


Web 2.0 tools gaining popularity in small businesses

John-Paul Kamath

A Forrester survey of 275 IT decision-makers on their firms' adoption and use of Web 2.0 tools such as blogs, podcasts, wikis, RSS, and social networking, found that tools more widely adopted in smaller companies.

The survey showed that blogs are used by 20% of employees at firms with 500 to 999 employees and by 12% of the employees at firms with 20,000 or more employees.

"For firms that have made an investment in Web 2.0 tools, employee usage averages out to 29% of staff, with podcasting and blogs showing the greatest adoption," said Forrester analyst Oliver Young.

For example, 21% of firms who have invested in blogs reported employee usage levels more than 50%, and nearly 10% reported usage topping 75%, he said.

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