Tattershall Castle Group boosts profitability with business intelligence


Tattershall Castle Group boosts profitability with business intelligence

Warwick Ashford

Tattershall Castle Group (TCG) has implemented a single database system for the 155 pubs and bars it runs across the UK to improve profitability using business intelligence.

"We knew there were inefficiencies in our business, but had no way of identifying them because we had no visibility of key performance indicators," said Robert George, finance director at TCG.

It was important for companies to understand customer profiles and spending habits to increase profits, he said.

The WX2 database system from Kognitio combines data from TCG's electronic till points with data from the company's payroll, stock and purchasing systems to enable managers to analyse data using the Cognos 8 business intelligence tool.

"Taking business intelligence beyond electronic till data is new to the hospitality sector, but we could not have gone to a business intelligence shop and plugged in a tool without Kognitio's help in bringing the data sources together and helping us to identify what information we needed to run the business," said George.

The first phase of the project enabled TCG to compare the cost of labour with the sales for any given hour to ensure staff levels were always appropriate to demand.

"The cost of the first phase of the implementation was covered within two weeks by reducing the cost of labour as a percentage of profit by up to 1%," said George.

The second phase of the project is aimed at showing how profitable businesses are each hour and will provide a clear indication if promotions are successful or not.

"All this was done on intuition in the past, but in future we will be able to do it tactically based on real performance measurements," said George.

The Kognitio system, said George, also provided TCG with a single view of information across the organisation in contrast with the wide range of data sets, tools and ad-hoc analytical methods used in the past to produce inconsistent results.

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