The Post Office is targeting a new broadband service at those aged 50 and older and those wanting to pay for broadband services with cash over the counter.
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The Post Office Broadband service will give users the option to pay for the service in cash at any of the 14,000 Post Offices nationwide, a payment alternative not offered by any other nationwide broadband provider.
The Post Office is hoping that the over 50s that have not tried surfing before will be tempted by the marketing drive, and that less well-off cash users will sign-up.
The service offers speeds of up to 8mbps, the same as what is offered by most other leading broadband providers.
The service is being provided via a wholesale agreement with BT. The Post Office had already sold a non-cash broadband service over the BT network.