SAP has introduced SAP Business Bydesign, its on-demand business software for midsized companies. Priced at £75 per month per user, Bydesign has been introduced to complement SAP's existing Business One, Business All-in-One and Business Suite products. It has been designed to support growing businesses with 100 to 500 employees.
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Henning Kagermann, CEO at SAP AG, said, "SAP Business Bydesign is designed to dramatically simplify IT for midsize companies by substantially reducing the cost of ownership and combining efficiency with business flexibility."
SAP will rely significantly on its partner ecosystem strategy to drive the SAP Business Bydesign offering. SAP is currently engaging with early system reseller and service partners, as well as with complementary content partners.
SAP is planning to include SAP Business Bydesign as part of its PartnerEdge programme in 2008. Through this programme, current SAP reseller partners will be invited to apply and qualify, with the expectation that they will build a new business around SAP Business Bydesign that reflects the volume, nature and requirements of the system. Sap has developed Bydesign from the ground up using Netweaver
Payroll service ADP is one organisation planning to use Business Bydesign. Through a tie-up with ADP, SAP will be able to offer Bydesign users payroll services built into the product using ADP.
Duncan Jones, senior analyst at Forrester Research, said, "It is interesting how SAP plans to plug into other service providers for creating services."
He expected SAP to work with other service companies to build additional services into Business Bydesign.