Dell aims to become carbon-neutral

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Dell aims to become carbon-neutral

Antony Savvas

Dell has committed itself to becoming a carbon neutral company but has not put a time deadline on its target.

"Never before in the history of business have we seen such a critical need to build a worldwide community dedicated to improving the environment," said Dell CEO Michael Dell.

"Leadership starts at home, which is why we are going carbon-neutral, but this should only be the beginning of building long-term partnerships with customers, stakeholders and suppliers of all sizes to team up and make a difference for the earth we all share," Dell said.

The company also announced a partnership programme called "Plant a Forest for Me", which enables organisations worldwide to join together with Dell and share best practices, partner and facilitate the planting of millions of trees in managed reforestation projects.

This programme is a continuation of the "Plant a Tree for Me" programme for consumers.

The founding members of "Plant a Forest for Me" include Dell, ABN AMRO, AMD, Ask.com, Salesforce.com and WellPoint.

Each company has committed to offsetting part of their carbon output by purchasing trees for Plant a Forest. Dell partners with The Conservation Fund and Carbonfund.org, non-profit organisations that facilitate the tree planting.

Carbon neutrality involves taking the inventory of an organisation's total greenhouse gas (GHG) emissions, and then implementing strategies to reduce and eliminate those emissions.

To meet its carbon-neutral commitment for Dell operations, the company will pursue "an aggressive strategy" of driving additional energy-efficiencies, maximising purchases of renewable power and offsetting remaining impacts.





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