Tesco.com improves marketing with e-mail deal

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Tesco.com improves marketing with e-mail deal

Antony Savvas

Tesco.com is improving its marketing by using Epsilon International to provide e-mail marketing systems and services.

Tesco.com is deploying Epsilon International's proprietary e-mail communications and campaign management platform. Epsilon will also provide additional professional services to help Tesco.com develop highly targeted e-mail campaigns to acquire and retain customers.

Epsilon International will provide strategic guidance and training to ensure that Tesco.com staff are able to take full advantage of the platform, and help them develop and deliver Tesco.com's broad range of permission-based e-mail campaigns.

Kendra Banks, marketing director for Tesco.com said, "Tesco.com has partnered with Epsilon to continue our tradition of bringing constant improvements to our e-mail campaigns. We look forward to working with Epsilon to build upon our success in email marketing planning and delivery."


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