Friends Provident is offering new business tracking across all its products to helps its advisers.
The life and pensions company is working with Origo, the standards body for eCommerce in the UK financial services industry, to offer the service.
Friends Provident's pipeline tracking service is now available for all new business applications through selected back office systems on savings, investment, pension and protection products, as well as annuities.
Origo's new business tracking standard consists of four components, including identification, application status, commission and new business data.
The automated service will help streamline business processes, cut time and costs by enabling advisers to keep track of their pipeline business electronically, rather than manually checking for updates via the telephone or from the provider's extranet.
Client information is updated daily on advisers' systems allowing them to stay informed from the initial application to the policy going live.
Dave Mace, head of e-business at Friends Provident, said, "The key to successful use of e-commerce is ensuring that the right data is in the right place at the right time. Implementing the full range of new business tracking across all products is a milestone for advisers it keeps them informed and saves valuable time and money."
He said the inclusion of all products in the system will help improve commission reconciliation and contract enquiry business processes.
Friends Provident recently announced it was rolling out a new customer service system to improve its performance in the market.