Recruitment company Indigo Red has introduced the UK's first online video recruitment website.
The company says its VlogYourJob.com site is aimed at tackling the problem of recruiting in a market where there are more employers than good candidates. Seven years ago, Computer Weekly reported on a similar website introduced for job seekers to add video to their online CVs.
VlogYourJob.com uses social media to post vlogs or short videos as job advertisements online to reach the newest generation of job hunters.
"VlogYourJob is designed to let potential candidates 'know' you before applying for a job. It is a much better way of getting across your company culture and what you are like as an employer than a written ad or job spec," said Steve Mallison-Jones, managing director at Indigo Red.
PR firm, Clarke Mulder Purdie, is the first to take advantage of the low cost advertising. "Instead of just filling in the standard recruitment brief, that never fully captures the culture of the agency, it allows us to express more about who we are and what we need in an original way," said Chris Clarke, director of Clarke Mulder Purdie.