Sita, which provides IT business solutions and communication services for the air-transport industry, is integrating the CarTrawler car rental distribution platform within its Sita Horizon portfolio of passenger management systems to help boost airlines' revenues.
The Horizon portfolio is used by more than 100 airlines worldwide, and the CarTrawler platform enables partners to supply car rental in 134 countries at more than 12,000 car rental locations across the world.
The deal allows Sita to offer the CarTrawler solution to its airline customers, enabling them to realise significant revenue growth through ancillary car rental sales, said Sita.
Typically, more than 4% of all airline passengers will rent a car if offered by the airline on the airline website, Sita said.
Richard Stokes, Sita senior vice-president for passenger and travel solutions, said, "CarTrawler is the first offering we have seen that matches our own standards of technology and delivery. Its platform and worldwide coverage ensures that our airline customers will reap the best possible rewards, and their passengers will get access to the best car rental rates available."
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