Betbrokers chooses Saphire for business support


Betbrokers chooses Saphire for business support

Lindsay Clark

Betbrokers, an independent betting brokerage, has contracted the Sapphire Group to support its business management processes from Russia.

After completing BrokerBet2, a trading and support system, Betbrokers chose the Sapphire Group to provide continuing support and development from St Petersburg. 

The trading system allows brokers to constantly monitor client accounts. BetBroker expects it to support its plans for internet and mobile services, due to launch in early 2008.

Betbrokers, based in Canary Wharf, needed the system to support both the retail and wholesale sports betting with brokerage, settlement, risk management, clearing-house services as well as data and analysis tools, largely because it has to comply with financial services regulations.
Carl Whitehead, IT director at Betbrokers, said that Sapphire Group met all the requirements of the growing brokerage. He said that the company’s Russian developers were higher quality, more motivated and more cost-effective than UK-based providers. The nine-month implementation was managed by Sapphire’s project team in Romford, while development and support stems from St. Petersburg. 

The Sapphire Group developed a business-management system based on a model used by the financial markets. Betbrokers also provides wholesale clients, including bookmakers and betting exchanges with a risk-management service.

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