Vista fails to drive PC sales


Vista fails to drive PC sales

Warwick Ashford

Windows Vista has failed to revitalise the PC industry, and without a “killer application” to drive new PC sales, manufacturers are instead concentrating on emerging markets.

Analyst Gartner said global PC shipments in 2007 are forecast to total about 257 million units, an 11.1% increase on 2006 shipments, largely driven by demand in developing countries.

Much of the growth in emerging markets is being driven by new PC penetration and not replacement purchases, said Gartner.

Emerging markets such as Eastern Europe, India and China are expected to account for around 25% of all PC shipments in 2007 and 2008, said the analyst.

George Shiffler, an analyst at Gartner, said, “The release of Windows Vista at the end of January has, so far, failed to stimulate the market in the way many hoped.”

He said, “Our market data suggests Vista has had very limited impact on PC demand or replacement activity.

We do not see Vista having a significant effect on these going forward, unless Microsoft becomes much more aggressive in its marketing efforts.”

Gartner >>

The full Gartner report for subscribers >>
Vista predicted to have no effect on PC sales >>

Microsoft offers free Vista upgrades to XP users >>

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