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Fujitsu throws down £10,000 green datacentre challenge to top firms

Fujitsu Siemens Computers is promising to donate £10,000 to an environmental group for each time it fails to prove 40% cost savings in the datacentres of top companies.

Fujitsu’s Dynamic Data Centre (DDC) Challenge to UK FTSE 350 companies sees the firm conduct a free value study, that will show how an organisation can reduce the cost of its datacentre operations in power consumption costs, operating costs and the physical footprint of a datacentre by at least 40%.  

Fujitsu will donate £10,000 to the environmental charity The Climate Group, on behalf of any company where it fails to demonstrate this level of saving.

Dr Steve Howard, CEO of The Climate Group said, “We applaud this step taken by Fujitsu Siemens Computers and really hope that its DDC Challenge will catch the imagination of UK corporates. 

“It is throwing down the gauntlet to some of the nation’s largest companies and promising to achieve a reduction in datacentre costs that will make a real difference to their bottom line, whilst also helping to cut power consumption and reduce their carbon footprint,” said Howard.

As part of its evaluations, Fujitsu will be offering companies virtualised server solutions to help reduce power and hardware costs, although firms are not obliged to purchase them.

BMW virtualises datacentre to cut costs >>

Government carbon target to hit datacentre operators >>

Virtual models point way to datacentre efficiencies >>

Want to cut costs? Then go green >>n

The Climate Group >>

Fujitsu Siemens Computers: Dynamic Data Centre >>

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