More than 2.7 million people have now registered to play on Camelot’s interactive platforms. This is up from 2.1 million at the start of 2007.
This has boosted online sales to £5.8m a week, and taking contributions to good causes to £1.5m a week.
Gamblers can choose between the internet, digital TV and mobile phones as access devices. Camelot claims players find national-lottery.co.uk to be one of the easiest websites to use on the internet.
By submitting your personal information, you agree that TechTarget and its partners may contact you regarding relevant content, products and special offers.
“88% of players say using the lottery website is either a ‘very positive’ or ‘extremely positive’ experience,” it said.
Comment on this article: firstname.lastname@example.org