Microsoft is backing new operation ZenZui, an independent company that uses licensed mobile technology from Redmond...
to speed access to mobile applications.
ZenZui’s Zooming User Interface, a technology patented by Microsoft, was initially developed by the Microsoft Research lab in Redmond.
Microsoft’s IP Ventures business helps start-ups and growing companies speed their time to market through access to Microsoft technology.
ZenZui worked with IP Ventures to acquire the technology and provide assistance in securing venture capital funding to help launch the company.
ZenZui’s high-frame rate Zooming User Interface employs up to 36 individual “tiles” that are selected and customised by users to reflect their interests and lifestyle with relevant content, interactive communications and fresh data.
This modular tile interface lets users sync, surf, and share digital content quickly, and easily in a new way, and is seen as a more suitable way for delivering content on small mobile screens.
Eric Hertz, CEO at ZenZui, said, “ZenZui’s compelling platform is already creating excitement among carriers, content providers, interactive agencies and major marketers.”
A number of content providers, including traffic news website Traffic.com, have come on board for user trials, as has one unnamed carrier.
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