Fasthosts, one of the UK’s largest web hosting companies warns that UK SMBs are set to miss out on their share of the £5bn spent online at Christmas because they are unable to cope with the massive surges in website traffic that seasonal spending brings.
It says that SMBs whose websites are already creaking due to basic infrastructure are set to collapse as site traffic increases by an average of 200%. Fasthosts warns that SMBs running their websites on in-house, single server solutions are in danger of driving customers to competitors or larger online traders, by having slow and unresponsive sites.
Key drivers for the increased loads are broadband, which is empowering more consumers with faster Internet connections than ever and consumers, who are becoming less tolerant of poorly performing websites.
“As online competition increases, it amazes me that so many SMBs are willing to chance their Christmas sales. Ensuring that your website is supported by the correct infrastructure is vital to provide a quality buying experience,” says Stephen Holford, director of product marketing, Fasthosts.
“Having the right sort of hosting package is key if businesses are going to reap the benefits of the Christmas revenue window. To make this Christmas a success for SMBs, the right hosting is as important as turkey and mince pies.”