Broadwick brings IntelliContact to mid-sized market


Broadwick brings IntelliContact to mid-sized market

Broadwick has released IntelliContact Enterprise, a version of its e-mail marketing application, for mid-sized organisations.

The company says that IntelliContact Enterprise will offer everything its small to medium-sized business (SMB) e-mail marketing application IntelliContact offers, but will also include a higher level of account management

Broadwick claims that, over the past four years, IntelliContact has become the second-largest player in the segment of the SMB e-mail marketing industry with over 7,000 customers. The company will use the IntelliContact platform and add a new level of service called the Enterprise Service Level to further target the business of larger organisations in this space.

IntelliContact Enterprise is designed for companies who want creative, strategic and deliverability assistance. Pricing for IntelliContact Enterprise starts at $100 per month and is based on the number of subscribers on an organisation’s list.

Ryan P Allis, co-founder and chief executive officer of Broadwick, comments, “IntelliContact Enterprise offers our intuitive, easy-to-use, market-leading e-mail marketing, surveying and RSS feed creation software with world-class account service. We can now provide... the account management and service [that companies] need to deliver effective e-marketing communications programmes.

“In a sense, we become an extension of their marketing departments, allowing them to execute their campaigns without adding to their infrastructure. We’re excited about the potential this provides for our company’s continued rapid growth in the communications software space.”

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