BSkyB and Google have announced plans to co-develop web-based services for Sky's broadband internet customers.
As part of the deal, Sky will be Google's first partner globally to deploy Google's suite of search, advertising, communications and video services, all of which will be tailored and branded for Sky's broadband platform.
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Sky will launch a multi-platform User Generated Video (UGV) portal powered by the first global deployment of Google's syndicated video content tools.
The site will allow users to edit, upload and share their own video content, including the facility to upload and download from a mobile phone. Google recently acquired YouTube, which allows users to do just this.
Sky broadband customers will also have access to Google Mail, which will use the @sky.com e-mail address.
The platform will offer access to contacts, calendar and instant messaging features, and may include Google's voice over IP and data storage facilities.Google will also provide Sky with its search tools and targeted search advertising platform for Sky’s range of websites.
Revenue raised from advertising using this technology will be shared by the pair. The financial terms of the agreements have not been disclosed.
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