A system so good that Morrisons bought it twice


A system so good that Morrisons bought it twice

Will Hadfield

Supermarket group Morrisons has bought a database to store product information on its own-brand food range for a second time.

Morrisons acquired the Creations product development system when it bought rival supermarket Safeway in March 2004. After completing the merger, Morrisons consolidated Safeway’s IT systems on its own, scrapping Safeway’s applications and relying solely on its own systems.

Supermarkets use RedSky IT's Creations application to track individual ingredients through their supply chains. In the event of a food scare about a single ingredient, supermarkets can recall all products that contain the ingredient more quickly.

Morrisons' grocery director Andrew Pleasance said, “In the highly competitive and dynamic UK food retail market, bringing high-quality foods to market as quickly, safely and efficiently as possible is fundamentally important. Through increased efficiencies, we will have greater opportunity to bring innovative and exciting products to market more quickly.”

More information on Creations at:


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