NTL Telewest is to rebrand itself as Virgin Media from the first quarter of next year.
The rebranding follows NTL Telewest’s acquisition of Virgin Mobile earlier this year. Virgin Media aims to exploit NTL Telewest’s “quadplay” offering of digital TV, broadband, mobile and home phone services, which currently costs £40 a month.
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Gordon McCallum, chief executive officer of Virgin Management and NTL board member, said, "Taking on the Virgin brand is about much more than a new name and logo above the door.
"NTL Telewest's management team has consistently demonstrated that it understands this and the commitment that is needed to succeed. Much has already been achieved and we are confident that the company is on track to deliver the Virgin promise of value for money and good customer service when we rebrand next year."
A number of NTL Telewest customers have complained of shoddy customer service in recent months, and Virgin brand owner Sir Richard Branson is keen to protect his main asset.
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