Salesforce to make Apex platform and language available


Salesforce to make Apex platform and language available

Tash Shifrin

On-demand customer relationship management software firm has announced that it will make its Apex programming language and platform available to users and developers.

The move marks the company’s latest attempt to tap the growing interest in on-demand services. The firm saw revenues soar by 77% between 2004 and 2005.

Apex code and applications will run on's service, allowing businesses to use it without installing a supporting software infrastructure of their own.

Users will be able to use Apex to customise their Salesforce deployments or build new components completely from scratch. The “Java-like” development language would be familiar to Java programmers and would allow applications to be made available as web services, said.

The company added that all code created, run and stored with the multi-tenant programming language would be encapsulated to protect user implementations against faulty code and automatically upgraded in conjunction with the service. also announced the launch of an Apex Alliance to back the platform, with firms including Accenture, Adobe, Borland, Business Objects, Dell, Deloitte, Palm, RIM, Siemens, Skype and Symantec already signed up.

The Apex platform is set to be made available alongside the Salesforce Winter '07 release, with the Apex language to be launched in the first half of next year. Pricing details are not yet available.

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