NTL Telewest has launched its “Quadplay” service, which offers customers broadband, a phone service, digital TV and a mobile phone service for £40 a month.
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The cable company is able to offer the mobile service thanks to its recent takeover of Virgin Mobile, and it will re-brand itself under the Virgin name next year.
The package includes a 2mbps (megabits per second) broadband service with firewall and anti-virus software; 30 digital TV channels with a paid-for video-on-demand facility, and a set-top box; a phone service; and a Virgin Mobile SIM card with 300 free minutes and 300 free texts per month.
Neil Berkett, chief operating officer of ntl Telewest, said, “Quadplay demonstrates the unique power of the cable-Virgin Mobile union and this is just the beginning.
“It’s more than just another cut-price offer, because it also equips customers for the infinite possibilities presented as these different technologies increasingly interact,” he said.
Other companies already offer “triple play” services including broadband, video and voice.