News

Google Video goes international

Antony Savvas

Google has launched international versions of its Google Video site, and has signed up a number of large content providers to provide video clips to users.

Until now, the Google Video site was hosted from the US, with much of the content sourced there.

That has now changed, with the launch of Google Video sites serving the UK, France, Germany, Italy, Poland, the Netherlands, Spain, and Canada markets.

The deals mean users will be able to watch Wimbledon matches, documentaries and sitcoms via the new national sites.

The sites will also host content sent in by consumers, helping Google compete against the likes of YouTube.com, the market leader in shared consumer video clips.

Content partners signed by Google for the national sites include ITN, IMG Media (the Wimbledon video rights holder), Talkback Thames, Buena Vista International, Barcelona Football Club, and France's National Audiovisual Archive.

The sites are being paid for through advertising that accompanies many of the clips.


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